Our Story - IDA+S
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Our Story

IDA+S [pronounced: ai-daz] is an eco-luxury fashion brand for the modern woman on the go. We offer versatile clothing that transitions seamlessly from casual daywear to stylish work attire. Crafted with high-quality, sustainable materials and a touch of luxury, our comfortable fabrics and understated elegance will keep you feeling confident and stylish in every situation.

Our Philosophy

Effortless Elegance, Sustainably Crafted at IDA+S, fashion is more than just clothing; it's a philosophy. We believe in understated elegance crafted with impeccable quality and a commitment to sustainability.

We are deeply committed to eco-friendly practices, ensuring our garments are not only beautiful, comfortable, and versatile but also kind to the planet. This reflects our core values and empowers you to make conscious choices without compromising on style. This commitment, along with our dedication to accessibility and superior craftsmanship, allows us to bring you designer-inspired luxury you can experience every day.

Why Choose IDA+S?

  • Practical Versatility: Our pieces are designed to adapt to your lifestyle, seamlessly transitioning from work to weekend. Dress up a flowy dress with heels for a night out, or throw on a denim jacket and sneakers for a chic, casual look.
  • Comfort and Confidence: We believe that true style starts with feeling comfortable in your own skin. Our clothes are crafted with high-quality fabrics that drape beautifully and move with you throughout your day.
  • Sustainable Luxury: Look good and feel good knowing that your clothes are made with the planet in mind. We prioritize eco-friendly practices throughout our production process, while adding luxurious touches that elevate your wardrobe.

IDA+S [pronounced: ai-daz] is an eco-luxury fashion brand for the modern woman on the go. We offer versatile clothing that transitions seamlessly from casual daywear to stylish work attire. Crafted with high-quality, sustainable materials and a touch of luxury, our comfortable fabrics and understated elegance will keep you feeling confident and stylish in every situation.

Our Philosophy

Effortless Elegance, Sustainably Crafted at IDA+S, fashion is more than just clothing; it's a philosophy. We believe in understated elegance crafted with impeccable quality and a commitment to sustainability.

We are deeply committed to eco-friendly practices, ensuring our garments are not only beautiful, comfortable, and versatile but also kind to the planet. This reflects our core values and empowers you to make conscious choices without compromising on style. This commitment, along with our dedication to accessibility and superior craftsmanship, allows us to bring you designer-inspired luxury you can experience every day.

Why Choose IDA+S?

  • Practical Versatility: Our pieces are designed to adapt to your lifestyle, seamlessly transitioning from work to weekend. Dress up a flowy dress with heels for a night out, or throw on a denim jacket and sneakers for a chic, casual look.
  • Comfort and Confidence: We believe that true style starts with feeling comfortable in your own skin. Our clothes are crafted with high-quality fabrics that drape beautifully and move with you throughout your day.
  • Sustainable Luxury: Look good and feel good knowing that your clothes are made with the planet in mind. We prioritize eco-friendly practices throughout our production process, while adding luxurious touches that elevate your wardrobe.

IDA+S is more than a fashion brand; it embodies the values of resilience, compassion, and ethical practices.

The vision for IDA+S was conceived during a transformative period in Kinsen's life. While living in Australia with his wife during the pandemic, he was struck by the unique blend of laid-back lifestyle, appreciation for natural beauty, and commitment to sustainability that characterized the Australian culture.

IDA+S is proudly an Australian brand, blending the essence of luxury craftsmanship with eco-conscious practices. We offer a collection of versatile clothing designed to effortlessly transition from casual daywear to stylish work attire.

Through our clothing, we aim to empower women to feel confident, stylish, and comfortable, knowing they are wearing pieces crafted with care, quality, and a commitment to sustainability. The brand’s vision is to lead in redemptive fashion, setting the standard for accessible, sustainable luxury. Kinsen’s vision is to create fashion that not only reflects his family’s legacy but also makes a positive impact on both people and the planet.

We invite you to wear not just our garments, but our values, woven into the fabric of every piece we create. Join us on our journey to create a more redemptive and ethical future for the fashion industry.

Behind IDA+S

  • Innovative Manufacturing Facility: Our custom-built, LEED-certified facility reflects our commitment to sustainability and innovation. It features energy-efficient designs, including solar panels generating 250,000 kWh annually and natural cooling systems, and spans 220,000 square feet, employing over 1,000 skilled workers to deliver premium craftsmanship.
  • Ethical and Transparent Operations:We prioritize ethical practices, paying employees 60% above the livable wage and offering social benefits and subsidized meals. With all production under one roof—covering wovens, outerwear, knitwear, and more—we ensure exceptional quality and full supply chain transparency.
  • Social Responsibility at Heart: Since 2007, we’ve supported the School of Dreams, providing free education to over 360 underprivileged children, showcasing our commitment to creating meaningful community impact.

IDA+S is more than a fashion brand; it embodies the values of resilience, compassion, and ethical practices.

The vision for IDA+S was conceived during a transformative period in Kinsen's life. While living in Australia with his wife during the pandemic, he was struck by the unique blend of laid-back lifestyle, appreciation for natural beauty, and commitment to sustainability that characterized the Australian culture.

IDA+S is proudly an Australian brand, blending the essence of luxury craftsmanship with eco-conscious practices. We offer a collection of versatile clothing designed to effortlessly transition from casual daywear to stylish work attire.

Through our clothing, we aim to empower women to feel confident, stylish, and comfortable, knowing they are wearing pieces crafted with care, quality, and a commitment to sustainability. The brand’s vision is to lead in redemptive fashion, setting the standard for accessible, sustainable luxury. Kinsen’s vision is to create fashion that not only reflects his family’s legacy but also makes a positive impact on both people and the planet.

We invite you to wear not just our garments, but our values, woven into the fabric of every piece we create. Join us on our journey to create a more redemptive and ethical future for the fashion industry.

Behind IDA+S

  • Innovative Manufacturing Facility: Our custom-built, LEED-certified facility reflects our commitment to sustainability and innovation. It features energy-efficient designs, including solar panels generating 250,000 kWh annually and natural cooling systems, and spans 220,000 square feet, employing over 1,000 skilled workers to deliver premium craftsmanship.
  • Ethical and Transparent Operations:We prioritize ethical practices, paying employees 60% above the livable wage and offering social benefits and subsidized meals. With all production under one roof—covering wovens, outerwear, knitwear, and more—we ensure exceptional quality and full supply chain transparency.
  • Social Responsibility at Heart: Since 2007, we’ve supported the School of Dreams, providing free education to over 360 underprivileged children, showcasing our commitment to creating meaningful community impact.