IDA&S is more than a fashion brand; it embodies the values of resilience, compassion, and ethical practices.

At the helm of this vision is Kinsen Siu, the founder of IDA&S, who was deeply inspired by the values instilled in him by his parents, Shun Yen and Ida Siu, the co-founders of Lafayette 148. Their journey from humble beginnings to leading one of New York City’s most renowned luxury fashion houses shaped Kinsen’s understanding of fashion’s transformative potential.

Growing up amidst the bustling creativity of the fashion industry, Kinsen witnessed firsthand his parents’ commitment to craftsmanship, quality, and the belief that fashion can be more than just clothing—it can inspire confidence and uplift communities. The challenges his parents faced and overcame, from building their business from the ground up to enduring personal hardships, ingrained in him a deep sense of perseverance and a desire to give back.

The vision for IDA&S was conceived during a transformative period in Kinsen's life. While living in Australia with his wife during the pandemic, he was struck by the unique blend of laid-back lifestyle, appreciation for natural beauty, and commitment to sustainability that characterized the Australian culture.

It was during this time that Kinsen felt the urge to combine his family’s legacy in luxury fashion with the values of sustainability and resilience that were deeply ingrained in him. Inspired by Australia’s strong connection to nature and sustainability, Kinsen set out to create a brand that reflected these principles and resonated with a global audience.

IDA&S is proudly an Australian brand, blending the essence of luxury craftsmanship with eco-conscious practices. We offer a collection of versatile clothing designed to effortlessly transition from casual daywear to stylish work attire. Each garment is meticulously crafted from high-quality, sustainable materials with a touch of luxury, delivering comfort and understated elegance for confidence in any situation.

 Through our clothing, we aim to empower women to feel confident, stylish, and comfortable, knowing they are wearing pieces crafted with care, quality, and a commitment to sustainability. The brand’s vision is to lead in redemptive fashion, setting the standard for accessible, sustainable luxury. Kinsen’s vision is to create fashion that not only reflects his family’s legacy but also makes a positive impact on both people and the planet.

We invite you to wear not just our garments, but our values, woven into the fabric of every piece we create. Join us on our journey to create a more redemptive and ethical future for the fashion industry.